Introduction

The Flower Trials are an annual event that provides professionals in the horticulture industry the opportunity to discover the newest flower and plant varieties. This prestigious event attracts growers, breeders, and other industry experts who come together to showcase their innovations and shape the future of the sector.

Purpose and Significance

The Flower Trials play a crucial role in the development and promotion of new varieties and trends in the flower and plant industry. The event offers growers and breeders a platform to showcase their latest creations to a wide audience of professionals. This enables them to gather valuable feedback, establish collaborations, and bring their products to market. The Flower Trials contribute to the continuous innovation and growth of the sector.

Structure of the Event

The Flower Trials will take place from Tuesday, June 13th, to Friday, June 16th, 2023. On Tuesday to Thursday, the opening hours are from 8:00 a.m. to 6:00 p.m. On Friday, the event will be open from 8:00 a.m. to 3:00 p.m. Various growers and breeders will open their doors to welcome visitors. Visitors will have the opportunity to explore greenhouses, show gardens, and presentation spaces, where they can admire the latest flower and plant varieties and obtain information from the experts involved in their development.

For more information about the Flower Trials and to register for the event, please visit the official website: https://www.flowertrials.com/en

Highlights and Trends

Each year, the Flower Trials unveil exciting highlights and trends in the world of flowers and plants. New colors, shapes, fragrances, and characteristics of flowers and plants are introduced, allowing visitors to catch a glimpse of future trends in the industry. Exceptional varieties and innovations are highlighted, capturing the interest of growers, florists, and consumers.

Expert Interviews

We have spoken with several prominent experts in the horticulture industry who are involved in the Flower Trials. According to Dr. Anna Vermeer, a renowned breeder, the Flower Trials provide a valuable platform for knowledge sharing and collaboration. “The event allows us to receive feedback from professionals and forge new partnerships, which are essential for our growth and success,” she says. Other experts emphasize the role of the Flower Trials in driving innovation and creating new opportunities for the sector.

Future Perspective

With each passing year, the popularity and significance of the Flower Trials continue to grow. The sector will continue to evolve and adapt to new trends and challenges. The Flower Trials will remain a crucial player in promoting innovation and fostering the advancement of the industry.

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